In this in-depth guide, we'll examine what makes The Ordinary special, dissect their best-selling items, describe how to use them, and offer advice on how to use their brand to create a personalized routine.
What is The Ordinary?
The Ordinary is a division of DECIEM, a business that bills itself as "The Abnormal Beauty Company" due to its unorthodox skincare philosophy. When The Ordinary first opened in 2016, it immediately became well-known for its emphasis on premium, scientifically validated ingredients at reasonable costs. The brand focuses on providing components that work, properly labeled with their concentrations and purpose, rather than employing ostentatious marketing and packaging.
The Ordinary is all about results and simplicity, in contrast to many skincare products that place an emphasis on opulent experiences. Alpha hydroxy acids (AHAs), vitamin C, retinoids, peptides, and niacinamide are among the active chemicals found in its products. These substances are well-known for their ability to effectively cure conditions like acne, hyperpigmentation, aging, and uneven texture.
Why is The Ordinary So Popular?
The Ordinary's enormous popularity and success can be attributed to a number of factors:
Affordability
The Ordinary's pricing point is one of its main attractions. You can get high-quality skincare ingredients that are typically costly for a fraction of the price. For instance, serums with potent components like retinol, niacinamide, and hyaluronic acid are all reasonably priced, making them available to a broad spectrum of consumers.Transparency
Transparency is a hallmark of the Ordinary. To let customers know exactly what they're getting, the company prominently displays on its package the percentage and function of each active ingredient. In the cosmetics market, where many businesses seek to conceal themselves behind ambiguous descriptions or secret blends, this degree of candor is uncommon.Ingredient Focused
Products from The Ordinary are made using substances that have been shown to work and are supported by science. By concentrating on particular skin issues, users can target issues including fine wrinkles, dryness, acne, and hyperpigmentation. Customers may find answers for their skincare needs more easily thanks to this results-driven approach.Customization
The Ordinary encourages users to create customized skincare routines by combining products tailored to their unique skin concerns. Instead of offering generalized products, they provide concentrated formulations that you can mix and match depending on what your skin needs.
Best-Selling Products from The Ordinary
Although The Ordinary has a large selection of skincare products, a few standouts have become cult favorites due to their efficacy. Let's examine a few of the most well-liked ones.
1. Niacinamide 10% + Zinc 1%
This is a mainstay in many skincare regimens and one of The Ordinary's best-selling items. Vitamin B3, or niacinamide, is well-known for its capacity to correct uneven skin tone, fortify the skin barrier, and lessen the visibility of imperfections. This lotion is particularly well-liked by people with oily or acne-prone skin since zinc helps regulate sebum production.
How to Use:
In the morning and evening, dab a small amount on your face before putting on thicker moisturizers or creams. Steer clear of using it with vitamin C serums since they may negate each other's effects.
2. Hyaluronic Acid 2% + B5
One of the most effective ingredients for hydration is hyaluronic acid. It makes the skin appear moisturized, smooth, and plump by attracting moisture to it. Vitamin B5 and 2% hyaluronic acid are combined in The Ordinary's formulation to improve the skin's surface smoothness and moisture content.How to Use:
Before using creams in the morning and evening, apply a few drops. It can be applied alone or in combination with other serums.
3. AHA 30% + BHA 2% Peeling Solution
This peeling solution is well known for enhancing skin texture and providing an immediate glow. Alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs) are combined to create this potent exfoliator. While BHAs, like salicylic acid, work deeper to unclog pores, AHAs, like glycolic acid, exfoliate the skin's surface to help minimize the appearance of fine lines and imperfections.
How to Use:
Use in the evenings no more than twice a week. Use a tiny bit on dry, clean skin and let it sit for no more than ten minutes. Use lukewarm water to rinse. Because exfoliating makes you more sensitive to the sun, be sure to use sunscreen and a moisturizer afterward.
4. The Ordinary Retinol 0.5% in Squalane
When it comes to preventing wrinkles, fine lines, and loss of elasticity, retinol is one of the best chemicals. The Ordinary's retinol contains squalane as a base, which hydrates and helps offset the drying effects of retinol. For anyone who wants to add retinol to their routine but is searching for a less expensive option, this product is a perfect choice.
How to Use:
Apply in the evening before more intensive treatments like moisturizers but after water-based serums. If you've never used retinol before, start with lesser dosages and work your way up. When utilizing retinol at night, always apply sunscreen during the day.
5. The Ordinary Glycolic Acid 7% Toning Solution
This chemical exfoliant toning solution is intended to enhance the texture and brightness of the skin. An AHA called glycolic acid eliminates dead skin cells to expose brighter, smoother skin beneath. People with dull, uneven skin tones or texture difficulties can benefit greatly from it.
How to Use:
Make use of it once daily, preferably in the evening. After washing, moisten a cotton pad and rub it over the face and neck, avoiding the eyes. Use moisturizers and serums thereafter, and wear sunscreen all day.
6. The Ordinary Vitamin C Suspension 23% + HA Spheres 2%
Vitamin C is a potent antioxidant that increases collagen synthesis, brightens the skin, and lessens the visibility of dark spots. Hyaluronic acid spheres and a high concentration of vitamin C are combined in The Ordinary's Vitamin C Suspension to provide moisturizing and brightening effects.
How to Use:
Before applying more intensive treatments, use in the morning or evening after cleansing. A tiny tingling sensation is typical while applying, but if discomfort develops, cut back on use.
Building a Routine with The Ordinary
Use in the morning or evening after cleansing, before applying more intense treatments. Although a slight tingling sensation is normal upon application, reduce usage if discomfort occurs.
Morning Routine
- Cleanser: Use a gentle, sulfate-free cleanser to remove dirt and impurities.
- Niacinamide 10% + Zinc 1%: For controlling oil and minimizing pores.
- Hyaluronic Acid 2% + B5: To hydrate and plump the skin.
- Moisturizer: Use a lightweight moisturizer to lock in hydration.
- Sunscreen: Always finish with a broad-spectrum sunscreen with SPF 30 or higher.
Evening Routine
- Cleanser: Cleanse the skin to remove makeup, dirt, and sunscreen.
- Retinol 0.5% in Squalane: Apply a few drops to target signs of aging and improve skin texture.
- Hyaluronic Acid 2% + B5: To maintain hydration.
- Moisturizer: Use a nourishing cream to lock in moisture overnight.
Weekly Treatment
- AHA 30% + BHA 2% Peeling Solution: Use 1-2 times per week for deep exfoliation.
- Glycolic Acid 7% Toning Solution: Apply a few nights a week to improve texture and tone.
Tips for Using The Ordinary Products
- Patch Test: Always patch-test new products to ensure you don’t have a reaction.
- Start Slowly: Introduce one product at a time and observe how your skin reacts before adding more.
- Sunscreen is a Must: Many of The Ordinary’s products (like acids and retinoids) increase skin sensitivity to the sun, so sunscreen is essential.
- Don't Overdo It: While layering products is encouraged, avoid over-exfoliating or using too many active ingredients at once to prevent irritation.
Conclusion
By providing high-quality, reasonably priced skincare products that actually work, The Ordinary has completely transformed the market. The Ordinary's emphasis on active ingredients, formulations supported by science, and unambiguous labeling enable customers to take charge of their skincare regimens and target certain issues without breaking the bank. There are products from The Ordinary that can aid with acne, aging, hyperpigmentation, or simply keeping your skin healthy.
There is something for everyone in The Ordinary's extensive selection of serums, acids, and treatments. Just keep in mind that when utilizing active chemicals, always wear sunscreen, start slowly, and patch test.
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